Groups & rewards

Segment partners into tiers — VIP, agencies, influencers — with different reward structures per group.

Every program ships with a Default group auto-created on first save. New approved partners land in the Default group unless you assign them elsewhere. Each group can have its own reward configuration that overrides the program-level default.

Three reward types per group

  • Sale reward — paid when a referred customer makes a purchase
  • Lead reward — paid when a referred lead converts (signup, demo, etc.)
  • Click reward — paid per click (rare, gameable — use carefully)

A group can have any combination — for example: 30% sale lifetime + $5 per lead, no click reward.

Reward shapes

Type

  • Percentage — % of the sale amount (e.g. 20% of $99 = $19.80)
  • Flat — fixed dollar amount per event (e.g. $50 per sale)

Interval (sale rewards only)

  • one_time — paid once, ever, per customer
  • recurring — paid on every renewal for N months (you pick N)
  • lifetime — paid on every renewal as long as the customer pays

Reward resolution order

When a sale fires, we look for a reward in this order:

  1. Partner's group has a sale reward → use it
  2. Otherwise → fall back to the program's default reward

For lead and click rewards, there's no program-level fallback — they only fire when a group has them explicitly configured.

Holding period inheritance

Each group reward has its own holding period. If a group reward exists, its holding period applies; otherwise the program's default holding period applies.

Creating a new group

Groups page → Create group. Toggle Duplicate default group to start with the same rewards as your Default group (handy when you want a slight variant).

Tiered example

Default            → 20% per sale, recurring 12 months
VIP partners        → 30% per sale, lifetime
Agency partners     → $100 flat per sale + $20 per qualified lead
Influencer partners → 25% per sale, lifetime + $50 launch bonus